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WHITE-LABEL TECHNICAL SEOWhite-Label Technical SEO for Agencies
Audits that come with the fixes attached. Not a PDF of problems for someone else to solve.
QUICK ANSWER
What is technical SEO?
What is technical SEO?
Technical SEO is the work of making a website crawlable, indexable and fast enough that search engines can access and rank its content. It covers crawl budget, indexation, site architecture, page speed and Core Web Vitals, JavaScript rendering, structured data, canonical tags, redirects and hreflang. It is distinct from on-page SEO (which optimises the content) and off-page SEO (which builds authority through links). Technical SEO makes sure the page can be found, read and understood at all.
What is white-label technical SEO?
White-label technical SEO is technical audit and remediation work performed by an outside provider and delivered by an agency under its own brand. The agency presents the audit and the fixes as its own work.
HOMEWORK VS A SERVICE
Most technical audits are homework disguised as a deliverable.
You pay a provider. Six days later a 60-page PDF arrives listing 340 issues, sorted by severity, with no owner, no effort estimate, and no one to implement them.
You hand it to your client. Your client hands it to their developer. Their developer does not have time. Nothing gets fixed. Three months later the rankings are flat and it is your fault.
We fix it. In the CMS. In the codebase. With a changelog you can hand your client that says what changed, when, and what it did.
WHAT WE COVER
What we cover.
Crawl and Index
Full crawl, index coverage, orphan pages, crawl budget waste, robots and sitemap configuration, log file analysis on large sites.
Core Web Vitals
LCP, CLS, INP. Image pipelines, font loading, script deferral, render-blocking resources, third-party tag audit.
JavaScript Rendering
What Googlebot actually sees versus what the user sees. On React, Next.js, Vue and Webflow sites this is frequently where the entire problem lives.
Site Architecture
URL structure, click depth, internal linking, faceted navigation, pagination.
Structured Data
Schema implementation, validation, and the specific markup that increases the chance of AI Overview extraction.
Canonicals, Redirects & International
Canonical tags, redirect chains, parameter handling, duplicate content, hreflang and locale routing.
Migrations
Redirect mapping built before the build, so rankings survive. Most migrations lose traffic. That is a planning failure, not inevitability.
THE THREE DISCIPLINES
Technical, on-page and off-page are not the same job.
Technical SEO
Makes sure the page can be crawled, rendered and understood at all. If this fails, nothing else matters.
On-Page SEO
Optimises the content itself: headings, keywords, structure, internal links.
Off-Page SEO
Builds authority through links and mentions from other sites.
AI OVERVIEW
Technical SEO decides whether you appear in an AI Overview.
An AI Overview is assembled from pages that already rank. If the page cannot be crawled, rendered or parsed, it will never rank, and it will never be cited.
Then there is a second layer most agencies have not caught up with yet. Even when a page ranks, content hidden inside accordions, tabs and client-side-rendered components is frequently not extracted. You can hold position three and still never be quoted.
We audit for both: can it be found, and can it be lifted.
FAQ
Questions agencies ask about technical SEO.
What is technical SEO?
The work of making a site crawlable, indexable and fast enough for search engines to access and rank it. Crawl budget, indexation, architecture, speed, JavaScript rendering, structured data, canonicals, redirects and hreflang.
What is the difference between on-page SEO and technical SEO?
On-page SEO optimises the content on a page: headings, keywords, structure, internal links. Technical SEO makes sure the page can be crawled, rendered and understood at all. Perfect on-page work on a page Google cannot render is worth nothing.
Do you fix the issues or just report them?
We fix them. In the CMS or the codebase, with a changelog you can hand your client. An audit that ends in a PDF is homework, not a service.
Can you work in my client's codebase?
Yes, under your credentials, with your process. React, Next.js, Vue, WordPress, Webflow, Shopify and most headless setups.
Do you handle site migrations?
Yes, with the redirect map built before the build. Most migrations lose traffic. That is a planning failure, not an inevitability.
How long does a technical audit take?
Five to ten days for the audit. Remediation depends on what we find and who owns the codebase.
Does technical SEO affect AI Overview visibility?
Directly. A page that cannot be crawled or rendered cannot rank, and only ranking pages get cited. Separately, content hidden in accordions or client-side components frequently is not extracted even when the page ranks.
Do you audit Core Web Vitals?
Yes. LCP, CLS and INP, with the fixes: image pipelines, font loading, script deferral, third-party tag audit.
Book the fit call. Bring one crawl report.
Twenty minutes. We’ll tell you what’s actually broken and what fixing it would take, no 340-issue PDF required.
Book the fit call