WHITE-LABEL AUTOMOTIVE SEOAutomotive SEO, Delivered Under Your Brand
Dealerships are an inventory problem. Repair shops are a local business. And most dealers cannot edit their own website.
QUICK ANSWER
What should you ask before you quote a dealership?
The three questions
Who owns the website, can we edit the template, and can we get access to robots.txt? Most dealerships do not control their own site — it is provided by the manufacturer or a dealer platform vendor, on a locked template, with a fixed URL structure and whatever schema the vendor decided.
If the answer is no
If the answer is no to all three, the engagement is Google Business Profile, reviews, whatever pages you can create, and local links. That is a real and worthwhile engagement. It is a much smaller one, and the price should reflect it.
FOR DEALERSHIPS
What we deliver for dealerships.
Inventory Indexation, Handled Properly
Sold vehicles that 404 evaporate every link they earned. We redirect a sold vehicle to the closest genuine equivalent, or keep the page and link prominently to similar cars in stock.
The Fixed Layer
Model landing pages, finance and part-exchange pages, and the service department, which is frequently the more profitable half and gets none of the SEO attention.
Faceted Search Control
Infinite filter permutations are the largest source of index bloat on dealer sites.
Genuinely Distinct Vehicle Pages
Real photographs of that actual car. Actual mileage, condition notes, service history — things the dealer knows that none of them are on the page.
FOR AUTO REPAIR
What we deliver for auto repair.
It Is a Home Services Business
Map pack, reviews, proximity, speed to answer.
Correct Primary Category
‘MOT Testing Station’ and ‘Auto Repair Shop’ are different categories serving different searches.
Service-Specific Pages
MOT, clutch, brakes, diagnostics, air conditioning, timing belt, and EV servicing — a growing market almost nobody has built a page for.
Published Prices
Every garage hides them and every driver is convinced they are about to be ripped off. The garage that publishes an honest price list disarms the biggest objection in the category.
The highest AI Overview rate anywhere in our data.
Automotive triggers an AI Overview on 97% of its keywords, because car buying and repair are full of research questions asked in natural language. The defensible ground is what a language model cannot answer: your client's actual inventory and their actual prices. Local, transactional, real-time, first-party. We build for it deliberately.
Tell us the dealer or the shop.
We’ll tell you what it actually takes, including whether the platform will let us.
Book the fit call