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SEO RESELLER PROGRAMSEO Reseller Program for Agencies
Packaged, repeatable SEO you sell at your own price, under your own brand. We build. You bill.
QUICK ANSWER
What is an SEO reseller program?
The reseller sets its own price, owns the client relationship and sends the invoice. The provider delivers the work and stays anonymous.
An SEO reseller program lets an agency sell SEO services produced by another company under its own brand.
Reseller programs differ from custom white-label engagements in one way: the deliverables are packaged and repeatable. You know what you are buying, what it costs and when it lands, which makes it straightforward to price and sell before the work begins.
TWO WAYS TO BUY
Reseller program, or full white-label engagement?
Two ways to buy SEO from us. Most partners use both.
| SEO Reseller Program | Full White-Label SEO | |
|---|---|---|
| Deliverables | Packaged, defined, repeatable | Scoped per client |
| Best for | Selling SEO before you have the client | Clients with unusual or complex needs |
| Pricing | Predictable, per package | Request-based, by tier |
| Speed to quote | Instant. You already know the price. | One scoping call |
| Typical buyer | PPC and web agencies adding SEO | SEO agencies at capacity |
Need a custom scope instead? See full white-label SEO
WHAT'S IN THE PROGRAM
What's in the program.
Every package is built from the same disciplines, at different depths.
Technical Foundation
Crawl, audit, fixes, Core Web Vitals, schema, indexation.
Content
Keyword research, topical map, briefs, production, publishing.
Links
Outreach, digital PR, guest placement, niche edits.
Local
Google Business Profile, citations, map pack, reviews.
Reporting
Monthly, in your branding, on your subdomain.
Every package is white-labelled end to end. Your logo, your domain, your voice, your invoice.
How Agencies Use This
Not hypothetically. Here’s what it looks like.
Four ways the package actually gets used, on a real call, with a real client.
A reseller program is only useful if it changes what you can say in the room. Here is what changes.
How it plays out
You Sell SEO You Cannot Yet Deliver
You are a PPC shop. Your client asks about organic. You now have a package, a price and a delivery timeline, today, without hiring anyone.
You Quote on the Call
No ‘let me scope that and come back to you.’ The package exists. The price exists. You close in the room.
You Protect the Account
Clients who buy two services from you churn at a fraction of the rate of clients who buy one.
You Test SEO as a Revenue Line
One client. One package. If it works, scale. If it does not, you have lost a month, not a hire.
PRICING
What you pay and what you charge.
Our plans run $1,500 to $5,500 a month. A $750 one-time pilot lets you run a single client through us before you commit to anything.
What you charge your client is entirely your business. Most partners resell at two to three times. Some resell at more, because the SEO is bundled into a strategy retainer where the SEO line is not itemised at all.
We have no opinion on your pricing and no visibility into it. → Pricing
VET US. WE'LL HELP.
How to vet an SEO reseller program.
Including this one. Ask every provider you talk to:
Will you ever contact my client?
The only acceptable answer is no, in writing, in an NDA.
Whose branding is on the report?
If it is theirs, walk.
What domain does the dashboard run on?
If it is theirs, your client will notice.
Do you fix the technical issues, or just list them?
Most only list them. An audit that lands on your desk as a PDF of problems is not a service, it is homework.
Who owns the content and the links?
You should. Get it in writing.
What happens if you miss a deadline?
If there is no answer, there is no accountability.
Can I speak to a partner agency?
If nobody will vouch for them, ask why.
We will answer all seven on a twenty-minute call, and if we are the wrong fit we will tell you who is right.
SCOPE NOTE
What we don't do.
We do not run PPC, Google Ads or paid social. We do not manage social media accounts. We do not do media buying.
Our partners sell those services. We are the team behind the SEO, the websites, the funnels and the CRM. If you need paid media fulfilled, we are not it, and we will say so on the call rather than take your money for a quarter.
FAQ
Questions agencies ask about reselling SEO.
What is an SEO reseller?
An agency that sells SEO services produced by another company under its own brand, at its own price, to its own client.
What is the best SEO reseller program?
The one that never contacts your client, brands every deliverable as yours, fixes technical issues rather than just listing them, and puts a deadline guarantee in the contract. Ask every provider those four questions.
Is an SEO reseller program white-label?
It should be. If the provider's logo appears on a report or their name appears in an email to your client, it is not white-label, whatever they call it.
How much does an SEO reseller program cost?
Ours runs $1,500 to $5,500 a month, with a $750 one-time pilot. Most agencies resell at two to three times what they pay.
Can I resell SEO with no SEO experience?
Yes, and many partners do. You need to be able to sell it and manage the client. We handle the execution and give you the reporting and the talking points.
Do you offer a free SEO reseller program?
No. Anyone offering SEO for free is monetising you some other way, usually by owning the links or the content, or by upselling your client directly. Our pilot is $750, once, no subscription.
Can I white-label the reporting?
Yes. Your logo, your colours, your subdomain, your voice.
Do you work with UK agencies?
Yes.
What happens if my client cancels?
You scale down or pause. Thirty days notice, any month, no annual contract.
Who owns the links and content you build?
You do. Always.
Twenty minutes. We'll tell you exactly what fits.
Bring one client and one question. We’ll tell you whether the reseller program or full white-label is the right start, and what it costs.
Book the fit call